IDEENEXPO SUCCESS CONCEPT
How Europe's largest youth event gets 430,000 people of Generation Z excited about technology and science.
Jenny Winkler in conversation with...
Martin Brüning, managing director of IdeenExpo GmbH
Mirja Dajani, managing director of Impulspiloten GmbH and project manager responsible for the event stages
Technology and natural sciences – topics that don't immediately sound like action and excitement? And yet the IdeenExpo has been proving exactly the opposite for years. How do you attract young people as future specialists in STEM professions? The answer is: captivating experiences and innovative concepts!
Martin Brüning, managing director of IdeenExpo GmbH, and Mirja Dajani, managing director of Impulspiloten GmbH and project manager responsible for the event stages, provide exclusive insights into the nine-day event, which takes place every two years at the Hannover Exhibition Center. They show how the event has continuously broken visitor records since 2007.
Find out how creativity and strategic planning make Europe's largest youth event a unique experience that attracts Generation Z every two years.
Martin Brüning, has been managing director of IdeenExpo GmbH since February 2023. Prior to that, he worked as a journalist and in communications for many years, most recently as head of the corporate newsroom at TÜV NORD Group.
Mirja Dajani is one of three managing directors at Impulspiloten GmbH and heads the events department. She draws her conceptual ideas from her many years of experience as a production manager, senior project manager and event designer for numerous live, digital and hybrid events. She has been on board since the inception of Impulspiloten GmbH.