This keynote is for anyone planning and executing their own events. We will discuss why the exhibition stand itself is just the beginning. Learn how well-trained, engaging stand personnel can transform a good display into a memorable experience that leads to stronger customer relationships and long-term business growth. This fast-paced and interactive event is designed to inspire you to think beyond the hardware and harness the power of human interaction.
Han Leenhouts is a driving force in the world of trade shows and sales training and is celebrated for his lively, accessible and humorous style. As the founder of Sales & Pepper, he has been dedicated to equipping exhibitors and sales teams worldwide with the skills to succeed for over two decades. His energetic keynotes leave a lasting impression on his audience. With experience in 37 countries, from Colombia to Vietnam, Han knows exactly what it takes to excel on the show floor and conveys his knowledge and insights in a way that resonates worldwide.
But Han's expertise extends well beyond training: he is an accomplished author and columnist. With books like Peppertalk and Peppertalk 2.0, he provides practical advice and creative icebreakers for trade shows. As a board member of the International Federation of Exhibition and Event Services (IFES), Han is a formative force in the industry and contributes valuable insights to the design of future events. He recently moderated the IFES World Summit 2024 in Málaga, Spain, and led the event's theme “Sailing the seas of innovation” with infectious enthusiasm.
Driven by his passion to unlock the full potential of live events and with a captivating presentation style, Han Leenhouts is a sought-after speaker, trainer and thought leader in the international exhibition industry.