As a service to BOE exhibitors, this keynote will arm you with the strategies to make your stand stand out. Discover how to effectively engage visitors, deliver your brand message and leave a lasting impression that drives business. This session is all about giving you practical, actionable tips to help you have your most successful BOE ever. Founder of Sales & Pepper, specializes in trade show and sales training. He has global experience and is a renowned author, speaker and expert on effective trade show appearances and sales strategies.
Han Leenhouts is a driving force in the trade show and sales training world and is celebrated for his lively, approachable and humorous style. As the founder of Sales & Pepper, he has been dedicated to equipping exhibitors and sales teams worldwide with the skills to succeed for over two decades. His energetic keynotes leave a lasting impression on his audience. With experience in 37 countries, from Colombia to Vietnam, Han knows exactly what it takes to excel on the show floor and conveys his knowledge and insights in a way that resonates worldwide.
But Han's expertise extends well beyond training: he is an accomplished author and columnist. With books like Peppertalk and Peppertalk 2.0, he provides practical advice and creative icebreakers for trade shows. As a board member of the International Federation of Exhibition and Event Services (IFES), Han is a formative force in the industry and contributes valuable insights to the design of future events. He recently moderated the IFES World Summit 2024 in Málaga, Spain, and led the event's theme “Sailing the seas of innovation” with infectious enthusiasm.
Driven by his passion to unlock the full potential of live events and with a captivating presentation style, Han Leenhouts is a sought-after speaker, trainer and thought leader in the international exhibition industry.