In this session, Sjoerd Weikamp – Editor-in-Chief of NEXTLIVE – will immerse you in the most successful events in the Netherlands. You will learn how creativity becomes a game changer for events and brand experiences. The following topics form the basis for interaction and the typical ‘orange’ view of live communication and experience marketing: When creativity meets impact.
- Sponsoring makes way for more experience
- Sales-driven communication was yesterday
- From events to strategically driven always-on communication
- Live events are the new social media
- From experience to transformation: The result of a Dutch study is the plea for live