Has a new era of technology begun?
It feels a bit like it ... Since the breakthrough of OpenAI, every industry is facing new challenges, but also huge potential - including the event industry.
But what impact does AI actually have on the planning and execution of an event?
Will traditional live events disappear for good?
And what does the future of experiential marketing look like?
Let's take a look at what is already possible today and what could be possible tomorrow.
Colja M. Dams is the owner and CEO of VOK DAMS worldwide, an international agency that has been at the forefront of the international event and live marketing industry since 1971. Numerous international awards and accolades confirm VOK DAMS' reputation as one of the world's leading agencies for events, for live and digital formats alike.
Colja has focused on developing and strengthening the performance dimensions of strategy, internationality, quality and creation at VOK DAMS. Under his leadership, VOK DAMS has developed internationally with currently 300 employees at 19 locations in 12 countries. It has always been his particular passion to drive innovative developments in communication, to discover the potential of new technologies and to break new ground. In doing so, he has consistently paved the way for VOK DAMS as an innovator in live marketing and events, and whenever it comes to staging wow moments and inspiring people, be it virtually or live, in person or remotely.
