Speaker:
Vera Viehöfer
CEO ereignishaus - Agency for Live-Marketing & geno kom Werbeagentur GmbH
Friendships permeate our society and our working world. They have an inherent power that we do not yet fully understand. Our age is characterised by complexity, speed and uncertainty, the flow of information and knowledge about each other shapes our cooperation and our society - we live in the age of AI. Team structures based on friendship, trust and transparency offer a significant strategic advantage for organisations. Used correctly, they can contribute to a crisis-proof and adaptable corporate culture.
About the person:
Vera Viehöfer is CEO of the geno kom agency group, which includes genokom Werbeagentur GmbH and ereignishaus - Agentur für Live-Marketing, the subsidiary incognito and, since September 2024, the Futurewoman network as a wholly owned subsidiary. Before joining genokom, she worked for several years in marketing, PR, live-marketing and the music industry, founded two agencies and teaches as a lecturer at the International School of Management on topics such as conception, event marketing and experiential marketing.
She is also a co-founder of the organisation she means community e.V., which supports women in their professional lives, and is an active mentor. She was recently appointed to the Board of Trustees of the GESTE Foundation. As Vice-Chairwoman of the Board of the federal association fwd:, she is helping to shape the development of the event industry.
Her master's thesis on 'The Coexistence of Leadership and Friendship' was published in 2024, MBA Digital Corporate Governance.
Vera is a regular facilitator and speaker and is passionate about teamwork and positive change.
Her goal is to create strong connections between people and brands.
