Speaker:
Anna-Luise Pielsticker, Managing Director, PLAN Brand & Media Agency
Sustainability is important - in terms of global challenges, but also for your business. Successful entrepreneurs know that there is no way around sustainable transformation. But how do you start the transformation process? One thing is certain: it is a complex and lengthy process. An efficient way to start is through the brand, as it is the foundation for your company's direction. If you want to embed sustainability holistically and effectively, it must be anchored in your corporate and brand strategy.
About the person:
- Head of Brand Management at PLAN Marken- & Mediaagentur since November 2022
- 12 years as a freelance brand consultant
- 16 years in communication agencies in the field of strategy
- 4 years on the corporate side
- Guest lecturer at Macromedia University of Applied Sciences, BAW and AMD
- Jury member at the Green CMO of W&V 2023 and 2024 and at the DCC 2023 and 2024 of IDOOH
- Business coach & communication trainer
- Member of the Account Planning Group
- Degree in Business Administration (Marketing & Social Psychology)
