Based on global survey data and executive interviews, the Event Marketing Trends report explores event strategies from a marketer's perspective. Find out how they are reshaping their event strategy to drive brand awareness and loyalty. Discover how they are merging technology and content creation, building partnerships, prioritising sustainability and engaging audiences with creative experiences.
Learning outcome 1:
Discover the five key trends shaping marketers' forward-thinking event strategies.
Learning outcome 2:
Describe the critical role of strategic partnerships in achieving marketing objectives.
Learning outcome 3:
Explore the growing importance of technology and content creation, including the unique use of AI.
Pia Leimke is part of the global business development team at Amex GBT Meetings & Events. With in-depth event expertise and experience in sales and hospitality management, she is responsible for the development and growth of Amex GBT in the German market. With a passion for meetings and brand experiences, she not only inspires clients and takes events to the next level, but is also committed to sustainability in the industry.