The rapid development of artificial intelligence has fundamentally changed the way agencies work.
This talk highlights how AI not only optimizes operational processes, but also redefines creativity and transforms teamwork. Using concrete examples, we will show how agencies have become more efficient and innovative through AI. We will take a look at new forms of collaboration, the automation of creative processes, and the shifting of roles within teams.
Is creativity in danger, or are we experiencing a new creative awakening through AI?
We discuss these and other questions in a practical and future-oriented way.