Panel - What’s Next for Filters?

Stevan Vranes is Corporate Affairs Director at Imperial Brands. 

After a successful career in media in Central and Eastern Europe, Stevan focused his attention on public affairs, corporate communications, and international affairs. He gained valuable market experience in the Adriatic region before he moved into a global role in Imperial’s head office. 

With over a decade of industry experience, his areas of interest now are above national regulations, international treaties, and illicit trade research and prevention. He is passionate about scientific and consumer research, public debate, and transformation. 

Stevan is also a published book author, mentor, and a coach.  Based in Bristol, UK. 

Hugo Azinheira is Global Director of Innovation & ESG at Filtrona, with over 20 years of experience in innovation, product development, and strategic management. Since starting his career as a trainee at Pechiney in 2003, he has held key roles at Philip Morris International, Japan Tobacco International (JTI), and Essentra.

He brings extensive expertise in R&D leadership, portfolio strategy, IP management, and new product commercialisation. A regular speaker at industry events, Hugo combines technical insight, business acumen, and global experience to engage audiences on innovation, sustainability, and strategic growth.

Steven Dwyer - Global Sales Director for Filter Products, Eastman Chemical Company

Steven Dwyer is the Global Sales Director for the Filter Products Division at Eastman Chemical Company, based in Switzerland. With over 10 years of experience specializing in the supply of filter materials to the tobacco industry, Steven brings extensive expertise to his role. He holds a business degree from Southern Cross University in Australia and has lived and worked across four continents, enriching his global perspective and leadership approach.