Panel - What’s Next for Filters?

Stevan Vranes is Corporate Affairs Director at Imperial Brands. Stevan Vranes

After a successful career in media in Central and Eastern Europe, Stevan focused his attention on public affairs, corporate communications, and international affairs. He gained valuable market experience in the Adriatic region before he moved into a global role in Imperial’s head office. 

With over a decade of industry experience, his areas of interest now are above national regulations, international treaties, and illicit trade research and prevention. He is passionate about scientific and consumer research, public debate, and transformation. 

Stevan is also a published book author, mentor, and a coach.  Based in Bristol, UK. 

Hugo Azinheira is Global Director of Innovation & ESG at Filtrona, with over 20 years of experience in innovation, product development, and strategic management. Since starting his career as a trainee at Pechiney in 2003, he has held key roles at Philip Morris International, Japan Tobacco International (JTI), and Essentra.

He brings extensive expertise in R&D leadership, portfolio strategy, IP management, and new product commercialisation. A regular speaker at industry events, Hugo combines technical insight, business acumen, and global experience to engage audiences on innovation, sustainability, and strategic growth.

Jon B. Woods is currently Vice President, Fibers and Analytical Technology, Eastman Chemical Company.

Jon joined Eastman Chemical in 1989 and has served in a variety of leadership positions in technology, business management, corporate innovation and new business development, corporate strategy, and licensing.

Jon holds a Bachelors degree in Biomedical Engineering and a Masters degree in Engineering Science and Mechanics from the University of Tennessee. He also holds a Master of Business Administration degree from the Kellogg School of Management at Northwestern University.