Panel - How do I develop a HNB product?

Maaran Nadarajah is Innovation Director at Filtrona with more than 25 years in the tobacco and nicotine sector, leading R&D and new product innovation. He has held senior positions at Philip Morris International and Imperial Brands PLC, specialising in product design, category innovation, development, and commercialisation across multiple product segments. With a global outlook and deep industry expertise, Maaran is recognised as a leading authority in shaping and launching new product categories.

Aron is an NGP expert and through his company NGP Trends provides businesses with technical insights and product development support in the vape, heated tobacco, and nicotine sectors. Through monthly reports, consulting, and workshops, he helps clients take concepts to volume manufacturing, unlocking consumer value from technology benefits.

New Generation Product Marketing & Sales, SWM International