B&B HOTELS on the road to sustainability 9:16 Lovebrand

I'm Carina and I literally live in the 9:16 format on social media. I've been part of the B&B HOTELS team since 2018 and have established myself as the brand face of the brand over the years. As a brand face and in-house creator, I pursue the goal of creating a native storytelling culture and developing content strategies that build, entertain and sustainably engage communities. Whether it's the next TikTok trend or new vertical video formats with our regular guests - I love and live the social media bubble to the fullest!