Co-creation is old hat! Or is it? It's definitely a damn good and useful hat.
We at MCI like to put it on every day and realize that many organizations still hesitate because they often don't find the right size, shape and occasion. It helps us and our customers enormously to master the challenges of a constantly shrinking present, to involve and mobilize people and thus to better understand target group needs.
So MCI has been busy collecting arguments for a world of co-creation, and Marc Kuhlmann will give you an entertaining talk on what you can gain by opening up your processes today for a shared tomorrow.
