Event organisers need to understand the needs of visitors even better in order to work out and communicate the return on time and investment more clearly from the visitor's perspective and ultimately deliver outstanding visitor experiences. Mediocrity is no longer an option. The discussion panel brings in the perspective of congresses, corporate events, the concert sector and trade fairs. The professionals from these areas will focus on three topics that are currently of particular relevance: the customer journey, the profitability of events from the organiser's perspective and sustainability.
Tina Barroso is an event designer and moderator specialising in the energy sector. Her focus is on participative formats. She is a member of the "der kongress tanzt" network and is passionate about interactive, lively events.
Stefan Lohmann is an internationally recognised expert, author and speaker in the fields of artist relations, live entertainment concepts and sustainability in the event industry. He is one of the best-known and most influential pioneers of sustainable and climate-neutral events, founder of Sustainable Event Solutions and co-initiator of the 16 Steps Initiative for a climate-neutral event industry. Stefan Lohmann is the publisher of the most concise and free guide "Sustainability Rider with Checklist" for the event industry so that really everyone can reduce the negative impact of events and implement sustainable and climate-neutral events. His declared goal is to transform the entire event industry into a sustainable and climate-neutral circular economy.
Juliane Jähnke is driving the further and new development of trade fairs. With agendum, she advises national and international trade fair organisers and currently sees the focus on visitor needs and participants as essential.
Tobias Plegge is Marketing & Event Manager at PTV Logistics.
