The presentation by Maaran will explore the evolving nicotine industry landscape, focusing on emerging trends of New Categories and shifting consumer preferences. It highlights the importance of strategic innovation in driving industry transformation. Maaran will also illustrate Filtrona’s drive to turn market disruptions into opportunities, actively shaping the future of the nicotine industry through strategic adaptation and product innovation.
Maaran Nadarajah, Innovation Director at Filtrona, brings over 25 years of tobacco and nicotine industry expertise to his role overseeing R&D and new product innovation. With a career spanning key positions at Philip Morris International and Imperial Brands PLC, Maaran has extensive experience in product design, category innovation, development, and commercialization across several categories in the industry. His global perspective and deep industry knowledge make him a leading authority on the development of new product categories.
